SelectBlinds. com started when our founder, reverent risk-taker and lean (because he's also an extreme athlete) startup evangelist Rick Steele was looking for window shades to help his young daughter sleep better. Frustrated and floored by the high cost and hassle of finding custom window treatments that fit, he decided to take matters into his own hands. So he started SelectBlinds. com. And we continue to grow by leaps and bounds, with millions of super happy customers. (Don't take our word for it. Check out their reviews.