Magoosh is a play on the Old Persian word "magush": one who is highly learned, wise, and generous. Hansoo Lee and Bhavin Parikh wanted to create the product they wished they had when they were prepping for their standardized exams, and wanted to make it better than what was currently available on the test prep market. Combining their experience and skills in education and technology, they sought to push the boundaries of online education, and Magoosh was born.